May 6 | 2 Guided Study Courses for Visual Artists

Starving to Successful | Action Plan Workbook

This “Guided Study” tele-class is for Visual Artists—both those seeking Gallery representation and those wanting to represent and market themselves. For the gallery-representation-seeking folks we’ll be following the guidelines outlined in successful gallerist Jason Horejs book “Starving to Successful”. And those seeking to self-represent we’ll be going step-by-step through Jonathan Talbot’s amazing book, “The Artist’s Marketing & Action Plan”.

Both courses will run parallel on two different days of the week–”Starving” on Tuesday evenings and “Action Plan” on Thursdays, so those of you not yet ready to choose one or the other route will have the fodder you need at the end of the 4 weeks to make your decision a little easier.

‘”Starving to Successful” lays out , from a successful gallery owner’s perspective AND son of a successful artist, everything you need to know to find the right gallery to represent you and your work.

“The Artist’s Marketing & Action Plan” lays out a step-by-step evaluation, strategy and plan that YOU develop for YOUR work and goals to become a successful working artist like the workbook’s author, Jonathan Talbot.

To take either course you must have:

and know how to use word processing software;
an internet connection and web browser;
an e-mail account;
the book/s

Nice things to have to be able to call in to the session:

Unlimited long distance or cell minutes, or
Headset for your computer or laptop and Skype (or some other internet phone service)

When you register you’ll receive the call in information via e-mail and two reminders as the course date draws near.

Course Details

Remember, guided studies do not present any theory – they are proven action plans meant to have you produce results in your marketing efforts as you follow through with the work.

“The Artist’s Marketing & Action Plan” kicks off on the morning of May 6, 2010 and “Starving To Successful” kicks off later that morning. Both classes run for 5 tele-class sessions over 5 weeks.

Each tele-course is $65 per participant for Non WAN-Members, $55 for BASIC, $35 for START-UP and $25 to PRO Members. If you purchase both together now, you receive $10 off your combined registration fee.

GET THE BOOKS

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REGISTER: “Starving to Successful” Guided Study

Saturdays | 11:00 a.m. to NOON

May 6 – Kick off the course. Assignment 1, Read & Complete Exercises Part I: Laying the Groundwork
May 13 – Short review of assignment, Q&A. Assignment 2, Read & Complete Exercises Part II: Pulling it Together
May 20 – Short review, Q&A. Assignment 3, Read & Complete Exercises Part III: Establishing of a Track Record of Sales & Part IV: Finding and Successfully Approaching the Right Gallery for Your Work
May 27 – Short review, Q&A. Assignment 4, Continue Part IV and add Part V: Build on Your Success & Part VI: Tying it All Together
June 3 – Wrapping up the work.

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REGISTER: “The Artist’s Marketing & Action Plan” Guided Study

Thursdays | 9:00 to 10:00 a.m.

May 6 – Kick off the course. Assignment 1, Read & Complete Exercises Part I: Looking in the Mirror; Part II: Looking at Our Art; Part III: Looking at the Market
May 13 – Short review of assignment, Q&A. Assignment 2, Read & Complete Exercises Part IV: Marketing Methods
May 20 – Short review, Q&A. Assignment 3, Read & Complete Exercises Part V: Promoting Yourself and Your Work; Part VI: Making Money
May 27 – Short review, Q&A. Assignment 4, Part VII: Personal/Business Goals; Part VIII: Action Plan Forms’ Part IX: Making it Happen – Implementing the Action Plan; Part X: A Few Final Thoughts
June 3 – Wrapping up the work.