Focus Workshop | Marketing/Sales Strategy and Planning

The WORKSHOP kicks off Saturday & Sunday, Febraury 20th and 21st, from 9:30 a.m. to 3:30 p.m. both days.

“If money be not thy servant, it will be thy master.”
– Francis Bacon

Wouldn’t you, the independent artist or creative, love to have a reliable, step-by-step path to selling your work and services to people who want them?

I couldn’t find anything like that when I began my arts career. So I took everything I’d learned as an Ad Gal working with the world’s largest interactive advertising agency, broke it down into bite sized pieces and developed the Guerilla Exhibitor workshops for artists and creatives.

I know that developing marketing mastery is key to your sustained success, and this workshop is the foundation for that development. You will leave this workshop with:

Practical knowledge in how to plan and strategize your marketing, which you will be able to replicate as you grow your business;
An Action Plan that you can immediately implement;
Confidence in knowing where you are headed in your business
12 weeks of professional marketing coaching support

If you know this is something you want to do, skip to the bottom of this promotion and call in or register online. If you’d like a bit more information, please read on.

A Bit About Marketing from the Guerilla Exhibitor’s Point-of-View

The goal of marketing is sales. How you reach that goal is your Marketing & Sales Plan.

A critical piece of that plan is Branding, and the key components to defining your brand are knowing your: Vision, Mission and Products [including Services]. Your Market is the people who want what you have to offer. Knowledge of all this combined leads you to your Strategy for getting the word out about your products, and receiving money in exchange for them.

Once you’ve defined how you’ll implement your strategy, you will have created your Marketing and Sales Plan.

This workshop assumes you know your Vision, Mission and Products*, and focuses on these three points of your Market:

Profiling: who wants what you have to offer,
Where they Hang Out: Knowing and having access to the places where they spend their time – online, meetings, events, magazines, clubs, activities, etc.
The How’s Have It: Defining how to reach them in those places so they know you have what they want and how to get it.

*If you feel you do not have all the necessary pieces ready to take on this workshop, send an e-mail to a@workingartistsonline.com and ask for the FREE worksheet “Capturing Your Vision and Mission, Defining Your Products and Services” and fill in the blanks with your information. If you still feel lost, get in touch with Adrienne to discuss the best way for you to get up to speed to be ready for this workshop. She may be reached at 503-349-6075 or a@workingartistsonline.com

Now is the time to think critically about how you will survive, and thrive, and planning is the key.

Here’s how the day will go:

Defining Your Market

Profiling Who
Where They Hang Out

Reaching Your Market

Media
Physical markets
Online
Referrals

Setting Goals in Time

What Actions You’ll Take
Defining Your Tangible Goals

Details about the Where, When and How of the Workshop:

LOCATION: TBA

WORKSHOP DATES/TIMES: Saturday & Sunday, February 20th and 21st, from 9:30 a.m. to 3:30 p.m. both days. | Follow-up consulting/coaching sessions will be scheduled individually in class.

TIME COMMITMENT BEYOND THE GROUP WORKSHOP | 12 WEEKS: The follow-up coaching/consulting sessions are one-to-one and are FOCUSED ON YOU AND YOUR BUSINESS ONLY. You can choose to have three 30-minute or two 45-minute sessions over a 12-week period. There is “HOMEWORK” with bi-weekly e-mail check-ins and monthly group support calls.

Plan on committing an additional 4 hours a week implementing your plan, and updating it when needed.

FEE: $385/participant. Pre-Registration is REQUIRED. Cut off date for registration is February 16th as there is a pre-class activity that is also required. eMail the course leader at a@adriennefritze.com with your questions, requests, etc.

Your Course Leader:

Working Artists LLC founder, Adrienne Fritze

GX Course Leader Adrienne Fritze

Adrienne Fritze has a delightfully checkered 35 year background in the world of self employment, as corporate executive and now as an artist, entrepreneur and educator. A sampling of her experience includes publishing magazines and role-playing whodunits, managing interactive marketing projects for companies like Samsung USA and now as a practicing artist and business educator. She lives in Portland Oregon with her extended family, and is the brain and brawn behind Working Artists LLC. [http://workingartistsnetwork.com and http://adriennefritze.com]